French PMU, one of the largest European betting operators announced that will cooperate with PartyGaming plc in launching an Online Poker Room, in an exclusive multi-year deal.
The poker room will be based on PartyGaming’s software and PMU’s brand and would be integrated in player account systems. The PMU poker room will also provide access to PartyGaming’s french Partypoker.fr.
The poker room will be available in the market once all the required licences are obtained.
CEO of PartyGaming, Jim Ryan, declared:
“Today’s agreement with PMU is consistent with our stated strategy of securing a small number of high value partners in regulated markets. PMU is widely recognised as one of Europe’s leading betting businesses and we look forward to providing them with a world class poker service.”
PMU in numbers:
12 years in consecutive growth – Turnover: €9.3 billion, €660 million from PMU.fr online betting site.
During 2009: Gross Profit of €2.2 billion in 2009 and numbers more than 6.5 million customers in France.
PartyGaming secured another important B2B deal with online casino and poker platform Danish Danske Spil.
For more info check:
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